As we were still unaware of the fact that these products were called coozies or simply coolers and we certainly did not have a Dutch word for them, we came up with our own words for the ones we brought back to The Netherlands. One sunny afternoon, while barbecuing and having some drinks, we thought of the idea that the – at the time ‘thingy’ we put around our beer – had similarities to a pair of jeans or pants (In Dutch ‘broekie’) for the drink. We put it around our drink or beer (In Dutch ‘bier’) to keep its temperature insulated. This is the point from where we started to develop our first idea, design and brand: ‘BierBroekie’, Dutch for beer pants. After the summer of 2017 and gaining quite some growth, we felt a change of brand, market and range of products was a wise thing to do! Our journey continued..
While traveling the world, we came across various types of coolers (or stubby holders) in different countries. From Indonesia all the way to the United States, coolers are everyday products. At first, we started bringing some back home for our own use, while later bringing them home for family and friends became sort of a habit. As the stubby holders yielded great responses, questioning thoughts came to mind. Why did we only come across these coolers in non-European countries? Is it really a weather thing or are these working products still under the radar for most people? And why is that? Our journey began..